All events will be held at the Embassy Suites Nashville Airport.
All times are Central Daylight Time.

Best Practices 2020!

This year's Blizzard features outstanding and successful Tennessee destination management and marketing industry experts in an exciting peer-to-peer format!

1:15 PM - 2:15 PM
Best Practices in Tourism Planning
Simple Steps to Develop Effective Strategic, Business, and Marketing Plans for Destinations
Pam Caskie, A Bryte Idea


2:15 PM - 3:15 PM
Best Practices in
Destination Digital Marketing

Websites, Social Network Marketing and More
Courtney Wanamaker, VisitFranklin
 Jarod Goenner, Local IQ


3:30 PM - 4:30 PM
Best Practices in
Amateur Sports Marketing

Sponsored and Presented by Play Tennessee
Frank Lett, Visit Kingsport
Tammy Kinser, Greene County Partnership
Brant Donlon, Chattanooga Sports
Kelli Ryman, Visit Knoxville

4:30 PM - 5:30 PM
Best Practices in
Festivals and Events

Successful Planning, Marketing, and Operations
Melissa Woody, Cleveland/Bradley Co. Chamber (Cowpea Festival)
Brad Thompson, Martin (Soybean Festival)
Lucy Flemming, Visit Kingsport (FunFest)


5:30 PM - 6:30 PM
Networking Reception

6:30 PM - 8:00 PM
Dine-Around/Dinner on Your Own


Thursday, February 20

6:30 AM - 8:00 AM
Informal Peer-to-Peer
Networking Breakfast

(Blizzard Attendees not staying at the Embassy may purchase breakfast                                 vouchers for $16.00 per person at the front desk if they wish.)


8:00 AM - 9:00 AM
Best Practices in
Building Group Tour Business

Preparing For, Marketing To, and Selling Group Travel
Frances Manzitto, Visit Clarksville
Shelda Rees, Chattanooga CVB
Donna Klempnow, Rutherford County CVB

9:00 AM - 10:00 AM
Best Practices in
Tourism Communications

Newsletters, Influencers/Bloggers, Travel Writers
Jessy Yancey, Journal Communications (Moderator)
Abbie Wheeler, Rutherford County CVB
Jill Kilgore, Tennessee Department of Tourist Development
Michelle Dickerson, Visit Clarksville


10:00 AM - 11:00 AM
Best Practices in Partnering
With Department of Tourism Resources

Working with the TDTD Outreach Team
Melanie Beauchamp, Marty Marbry, Dave Jones,
Ashley DeRossett, Abbie Gristy, Zach Ledbetter

11:30 AM - 1:00 PM
Lunch & Update on Tennessee
Dept. of Tourism Programs & Activities

Keynote by Tourism Commissioner Mark Ezell


Wednesday, February 19

1:00 PM - 1:15 PM
Welcome/Opening Comments


3:15 PM - 3:30 PM     Break

11:00 AM - 11:30 AM     Break

1:00 PM     Conference Adjourns