Best Practices 2020!

This year's Blizzard features outstanding and successful Tennessee destination management and marketing industry experts in an exciting peer-to-peer format!

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1:15 PM - 2:15 PM
Best Practices in Tourism Planning
Simple Steps to Develop Effective Strategic, Business, and Marketing Plans for Destinations
Pam Caskie, A Bryte Idea

 

2:15 PM - 3:15 PM
Best Practices in
Destination Digital Marketing
Websites, Social Network Marketing and More
Courtney Wanamaker, VisitFranklin
 Jarod Goenner, Local IQ

 

3:30 PM - 4:30 PM
Best Practices in
Amateur Sports Marketing
Sponsored and Presented by Play Tennessee
Frank Lett, Visit Kingsport
Tammy Kinser, Greene County Partnership
Brant Donlon, Chattanooga Sports
Kelli Ryman, Visit Knoxville

5:30 PM - 6:30 PM
Networking Reception

6:30 PM - 8:00 PM
Dine-Around/Dinner on Your Own

 

Thursday, February 20

6:30 AM - 8:00 AM
Informal Peer-to-Peer
Networking Breakfast
COMPLIMENTARY BREAKFAST FOR GUESTS 
STAYING AT THE EMBASSY SUITES                                         
(Blizzard Attendees not staying at the Embassy may purchase breakfast                                 vouchers for $16.00 per person at the front desk if they wish.)
 

8:00 AM - 9:00 AM
Best Practices in
Building Group Tour Business
Preparing For, Marketing To, and Selling Group Travel
Frances Manzitto, Visit Clarksville
Shelda Rees, Chattanooga CVB
Donna Klempnow, Rutherford County CVB

10:00 AM - 11:00 AM
Best Practices in Partnering
With Department of Tourism Resources
Working with the TDTD Outreach Team
Melanie Beauchamp, Marty Marbry, Dave Jones,
Ashley DeRossett, Abbie Gristy, Zach Ledbetter

11:30 AM - 1:00 PM
Lunch & Update on Tennessee
Dept. of Tourism Programs & Activities
Keynote by Tourism Commissioner Mark Ezell